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Steve Jobs Quotes #3

A comprehensive collection



On Predicting the Future

Iíll always stay connected with Apple. I hope that throughout my life Iíll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when Iím not there, but Iíll always come back. [Playboy, Feb. 1, 1985]

The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. Weíre just in the beginning stages of what will be a truly remarkable breakthrough for most peopleĖĖas remarkable as the telephone. [Playboy, Feb. 1, 1985]

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. Thatís over. Apple lost. The desktop market has entered the dark ages, and itís going to be in the dark ages for the next 10 years, or certainly for the rest of this decade. Itís like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until thereís some fundamental technology shift, itís just over. [Wired, February 1996]

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. Thatís a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. [Wired, February 1996]

On Life

Itís more fun to be a pirate than to join the navy. [1982, quoted in Odyssey: Pepsi to Apple, 1987]

When youíre young, you look at television and think, Thereís a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thatís not true. The networks are in business to give people exactly what they want. Thatís a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. Itís the truth. [Wired, February 1996]

Iím an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see whatís happening in our country, which is in many ways the luckiest place in the world. We donít seem to be excited about making our country a better place for our kids. [Wired, February 1996]

You canít connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something ó your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. [Stanford commencement speech, June 2005]

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havenít found it yet, keep looking. Donít settle. As with all matters of the heart, youíll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Donít settle. [Stanford commencement speech, June 2005]

When I was 17, I read a quote that went something like: ďIf you live each day as if it was your last, someday youíll most certainly be right.Ē It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ďIf today were the last day of my life, would I want to do what I am about to do today?Ē And whenever the answer has been ďNoĒ for too many days in a row, I know I need to change something. Remembering that Iíll be dead soon is the most important tool Iíve ever encountered to help me make the big choices in life. Because almost everything ó all external expectations, all pride, all fear of embarrassment or failure ó these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. [Stanford commencement speech, June 2005]

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out whatís next.Ē [NBC Nightly News, May 2006]

No one wants to die. Even people who want to go to heaven donít want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is lifeís change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so donít waste it living someone elseís life. Donít be trapped by dogma ó which is living with the results of other peopleís thinking. Donít let the noise of othersí opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. [Stanford commencement speech, June 2005

from Wall Street Journal, 8/24/2011